Keel Russell is a serial entrepreneur, veteran, speaker, and founder of Umbree Rain Gear, a company that makes fashionable, fun, and durable umbrellas you’ll love so much, you’ll wish it would rain more often, just so you could use yours.

As CEO for Orange Lab Media Group, Keel heads the company’s product development strategy and brand initiatives. He has a veteran-owned full-service digital marketing agency with over 10 years of combined experience in digital marketing, advertising, printed collateral and promotional products, multimedia, and web technology.

In addition to Orange Lab Media, Keel founding Umbree Rain Gear – a line of fashionable rain gear products. The company was founded with the idea that he would innovate in the umbrella manufacturing space.  They have accounts with Wal-Mart Super Centers, JM Family Enterprises, Seminole Hard Rock Hotel & Casinos, The Federal Government, and a list of other highly regarded organizations.

Prior starting his businesses, Keel served twelve years in the Army Reserves with 1 tour in the Middle East. He holds a B.S. and M.S. in Management Information Systems from Florida International University.

Talking  points in the podcast:

  • Sales
  • Retail
  • Manufacturing
  • Buyer
  • Capability statement
  • Purchasing agent
  • Supplier portal
  • Customs Broker
Contact Information

Keel Russell


Orange Lab Media

Websites mentioned in the podcast





Telephone numbers